Design, Clear and Simple

Design has some non-negotiable rules and constraints. In my mind, clarity is the most important of these rules. A design is not good if it does not make the information within more understandable and engaging. No matter how visually beautiful the design, if it leaves the audience confused, it has failed.

I strive for clarity in my designs by focusing on simplicity. If I find myself adding something extra to a design just to “spice things up” or compensate for a shortcoming, I recognize the need to back up and re-evaluate how the design can best represent the content. This reductive approach – continually removing excess until the important core message remains – results in the most successful design work that makes the client look mature, sophisticated, and modern.

Who am I?

I’m Adam Fisher-Cox, an experienced visual and interactive designer. I have done work in many capacities for web design firms, growing brands, small businesses, and individuals.

I generally take on smaller projects, allowing me to work with clients toward perfecting every detail. I strive to create products that are beautiful, simple, and functional, and with years of experience, I understand every medium I design for, whether digital or print.

My services include web, interface, and icon design, as well as print and layout work. If you have something in mind, even if it doesn’t strictly fit under these definitions, please get in touch.


  • At ease in Photoshop, InDesign, and Illustrator
  • Comfortable with Final Cut Pro, After Effects, and Premiere
  • Fluency in HTML 5 and CSS3
  • Familiar with jQuery and Javascript
  • Knowledgable about Print, Web, UI, Icon, and Wayfinding design

More About Me

View Résumé →@AdamFC/in/AdamFisherCox/AdamFisherCox

Things I Like

Here, a beautiful unique, nearly wordless graphic novelComedy Bang! Bang!, the dumbest comedy podcastVeep, the best comedy on televisionReply All, a great podcast about the internetSarah Dean, a wonderful illustrator and galModern Vampires of the City, a near-perfect album by Vampire WeekendBetter Call Saul, the improbably good follow-up to Breaking BadGood Old War, a simply [indie] folksy Philly bandSilicon Valley, a probably-too-accurate but hilarious portrayal of the tech industry.