Bassetts Ice Cream is America’s oldest ice cream company, serving the Philadelphia region with frozen desserts since 1861.

As an exercise in packaging design and a fun branding refresh, I turned to Bassetts. I’ve been a fan for years but their packaging does no favors to the delicious flavors inside.

I created a refreshed script logo that includes the “blue-ribbon” color that is so recognizable, while completely re-configuring their packaging to feature flavor-related color, strong typography, and appetizing shapes and layout.