JP Matthew was a brand new consulting firm based in the Philadelphia area. The firm needed to establish a professional image for itself. It was necessary to stay conservatively within industry standards, but present uniquely and modernly enough to be noticed.


The logo incorporates a dynamic and crisp abstracted bullseye with a clean, professional, and modern logotype set in a modified Avenir. The brand colors are bright and forward-thinking while still conservative enough not to appear immature.

Incorporating the logo and brand colors I also created for the company, the website is clean and clear, presenting all the information in a few clearly marked pages. Each page gains an eye-catching splash of color from the header images sporting various company taglines.