Refining the Citi Bike Icon and Logo

I love using Citi Bike to get around New York City, and in general find their promotional material, kiosks, and branding to be well-designed and a pleasant addition to the city streetscape. That said, the logo and app icon – two of the most important elements of their brand – grind my gears every time I see them:

The amount of stuff jammed into that icon! and the poor forcibly-rounded and smushed letters in “bike!”

In a quick just-for-fun project, I got rid of the mushy rounded corners in the logotype, using a modified version of the Circular font to ensure the geometry of the letters would match. I also tweaked the spacing between letters to stop that K from crowding the poor E.

Continuing my unsolicited redesign streak, I worked up a new icon for the Citi Bike app that is clearer and doesn’t overload the small space with unnecessary branding. Making a simplified bike the focal point and using the red Citi arch and colors to indicate the branding make the icon more understandable and symbolic at a glance. My changes to these branding elements fit right in with the current identity, with just an extra touch of refinement:

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Handsome image of Adam Fisher-Cox smiling in an autumn setting.

Adam Fisher‑Cox

I'm a pragmatic product and user experience designer with an interest in user-focused, public-good projects. I'm currently on the product team at Talent Inc. in New York, finding new ways to take the complexity out of the job search.

Around the web, I'm posting photos on Instagram, work in progress on Dribbble, and writing about design on Medium.

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